Welcome to Wikipedia: Effectively Navigating an Online Community for Your Brand

When moving to a new town, it’s considered in poor taste to immediately begin dictating the way people there should live.

It’s the same for brands using Wikipedia.

Wikipedia is one of the most-used websites on the web, and yet there are few things brands can do to control it.

The online encyclopedia that can be edited by anyone with access to the site, while a valuable resource for gaining more insight into a particular topic, is not the friendliest of sites for public relations professionals. Because of its popularity and widespread use—there are currently more than four million articles on the site—Wikipedia entries receive top listings in SEO searches. As a result, Continue reading