You’ve filled three bags full of clothes for Goodwill, vacuumed behind the couch for the first time in months, and organized the pantry, revealing more expired cans than you care to admit.
But there’s more to spring cleaning than just the physical stuff. Sit down at your computer and take a look at your social media sites – they deserve a dusting, too! Here are six tips for your social media spring cleaning:
- Change your passwords
You’ve probably heard it before, but it bears repeating! Changing all of your social media passwords is worth your time. Better to spend 30 minutes changing them now than dealing with being hacked – and potentially losing access to your accounts – later. Use a password manager if you have trouble remembering your various passwords. We use Password Box.
- Unfollow old & irrelevant accounts
Look through the accounts you follow – are they being updated regularly? Is the content still relevant to you? If not, it’s time to unfollow and unlike those accounts. Right now, they’re just causing clutter. Save your follows for organizations and people who share valuable information.
- Refresh your look
If it’s been a while since you changed your profile pictures and headers, replace them with something new and interesting. These images don’t necessarily have to be your logo, either. Consider a beautiful picture or cool graphic to spruce up your pages.
- Update your profile descriptions
Likewise, if you haven’t updated your descriptions this year, take a look at them now. Do they still communicate the purpose of your company and your page? If not, take a few minutes to adjust the language.
- Assess your goals
Take a look at each of your social media accounts and ask yourself what purpose each one serves. If you don’t have a good answer, reconsider how they’re being used. Each platform should be used to improve brand recognition, drive traffic to your website, and, ultimately, increase sales and awareness of your product.
- Give Posts Purpose
Before you submit a post, decide how you want people to engage with it. Are you aiming for likes, responses, retweets, or shares? Make sure the language you’re using will garner that kind of engagement. Don’t be afraid to ask for what you want – a simple “like if you agree” will make a difference!
Brighter days are coming your way – don’t let them be clouded by social media stress. Follow these tips and ensure that your accounts stay appealing and successful.