Social media is light-hearted and fun, but it also has a measurable impact on your bottom line. Your social media strategy should support the objectives of your business. In order to be successful, find out if your existing social strategy is working for you. The first thing you should ask yourself is: Have your goals changed since the previous year?
If so, then you need to ensure your social media presence supports your new objectives. The platforms you’re currently utilizing might not be the best suited for your updated needs. A great way to determine if you’re in the right place is to perform a social media audit, if you don’t know what this is, get help from the melbourne social media agency.
Here are six tips for your social media spring cleaning:
- Change your passwords
You’ve probably heard it before, but it bears repeating! Changing all of your social media passwords is worth your time. Better to spend 30 minutes changing them now than dealing with being hacked – and potentially losing access to your accounts – later. Use a password manager if you have trouble remembering your various passwords. We use Password Box. - Unfollow old & irrelevant accounts
Look through the accounts you follow – are they being updated regularly? Is the content still relevant to you? If not, it’s time to unfollow and unlike those accounts. Right now, they’re just causing clutter. Save your follows for organizations and people who share valuable information. - Refresh your look
If it’s been a while since you changed your profile pictures and headers, replace them with something new and interesting. These images don’t necessarily have to be your logo, either. Look for the Best Instagram Service to help you create a brilliant profile picture that will capture your persona’s attention. - Update your profile descriptions
Likewise, if you haven’t updated your descriptions this year, take a look at them now. Do they still communicate the purpose of your company and your page? If not, take a few minutes to adjust the language. - Assess your goals
Take a look at each of your social media accounts and ask yourself what purpose each one serves. If you don’t have a good answer, reconsider how they’re being used. Each platform should be used to improve brand recognition, drive traffic to your website, and, ultimately, increase sales and awareness of your product. - Give Posts Purpose and get new likes
Before you submit a post, decide how you want people to engage with it. Are you aiming for likes, responses, retweets, or shares? Make sure the language you’re using will garner that kind of engagement. Don’t be afraid to ask for what you want – a simple “like if you agree” will make a difference! And visit themarketingheaven.com to know how to grow your account activity.
Brighter days are coming your way – don’t let them be clouded by social media stress. Follow these tips and ensure that your accounts stay appealing and successful.
