Synergy is the energy exchanged between people, most often to bring about a positive change. Winning sports teams have synergy; each player’s individual energy sparks their teammates to do better.
Comedians get funnier when the audience is engaged and spends the show laughing. Singers’ voices elevate with a standing ovation. Yet, synergy can also work in the other direction. If someone is vengeful, they usually initiate a string of revenge that builds into a lot of negative energy. It goes back to the saying “two wrongs don’t make a right.” Those two “wrongs” just make more wrongs… and result in more negative energy.
Being aware of the concept of positive synergy helps us to create better outcomes in personal life as well as business. As an individual, we can each choose to be positive even when we receive negative feedback. We can choose to live by that old saying to “turn the other cheek.” It’s tough, but doable.
As an organization or company, we can ask patrons, “How are we doing?” Businesses often take the positive comments to reward employees for a job well done, and use the negative comments to make improvements. These businesses are proactive when it comes to feedback – both positive AND negative. They seek authentic responses because they want to grow and bring the best service to their customers. Acting and reacting in a purposeful way – now that’s synergy.
Email and social media are communication tools for business that really feed off this concept of synergy. Have you ever noticed the results from a negative email, or the string of positive comments posted on a corporate Facebook page?
At Eye-To-Eye Communications, we have been considering the concept of sms solutions for small business. Thе fасt іѕ, Shоrt Mеѕѕаgе Service (SMS) mаrkеtіng fоr small buѕіnеѕѕ is a proven аnd соѕt-еffесtіvе mеthоd fоr drіvіng іnсrеаѕеd ѕаlеѕ and соnvеrѕіоnѕ. Thеrе аrе hundrеdѕ оf tеxt mеѕѕаgе mаrkеtіng ѕtаtіѕtісѕ thаt support thіѕ channel’s еffесtіvеnеѕѕ. In fасt, mоrе than 90% оf tеxt messages аrе ореnеd within thе fіrѕt thrее minutes оf receipt.
Your еmаіl mаrkеtіng program isn’t gеttіng anywhere near thаt kіnd of еngаgеmеnt. Invеѕtіng in a text message mаrkеtіng рrоgrаm is аbѕоlutеlу a wоrthwhіlе іnvеѕtmеnt.