I was helping a client write a blog about patient satisfaction in healthcare and it got me thinking. As a PR professional, what are the things that my clients expect from our firm? Then I started thinking about my own expectations of some of the vendors I work with to provide superior service levels to my clients.
In my 25 years of working in PR, there are just a handful of experiences that truly stand out in terms of people that have gone the extra mile to provide exceptional customer satisfaction. The first was a rep from PR Newswire who was trying to win my business when I was handling PR and IR for a large public corporation who had a history of doing business with the leading newswire service at the time, BusinessWire. Continue reading