If you’ve ever given out Halloween candy, you know that children express very specific preferences for their favorite brands – your Smarties probably won’t disappear as fast as the chocolate bars. This year, the honor of being America’s favorite candy goes to Snickers.

Previously, M&Ms was first with Trident close behind, but Snickers has beat out both this year, taking the top spot. How exactly did Snickers get there?

With new advertisements featuring celebrities, as well as various public relations campaigns, Snickers was able to grab the attention of candy lovers across the country. While Snickers’ advertisements were funny and engaging, paired with a few clever public relations campaigns, the brand revealed itself as both amusing and philanthropic. Continue reading →