5 Guys Demonstrate the Power of PR

Have you ever eaten at Five Guys? I hadn’t before I stumbled upon the red and white checkered storefront in my haste to grab a quick meal last week. I’m not a fast food fan. I never eat at McDonald’s. But the bold signs boasting Five Guys serves the best burgers on the gulf coast piqued my interest. As I entered the joint, I immediately thought to myself, “This restaurant knows the power of PR.”


Bold pull-quote signs with excerpts from food critics and copies of full articles promoting the taste, brand, and experience of eating at Five Guys decorated each wall. This hamburger chain had figured a way to maximize the benefits of its press coverage. Continue reading