While the Super Bowl offers brands an opportunity to capture the attention of a wide, television-viewing audience, April Fool’s Day is ideal for marketers looking to get online attention and show off their more humorous sides.
Take Redbox, for example. They advertised a promotion where people could pay for a lunch meat snack along with their DVD rental. While amusing, the idea wasn’t without its believers — after all, lunch meat would fit perfectly into those plastic DVD cases. People who did fall for the prank received $0.50 off a DVD, making this joke all in good fun.
Business-to-business marketers can get in on the April Fool’s Day fun, too. Continue reading