Directing more traffic to your website or blog is important for building and maintaining customer relationships, but it’s not always easy. Even amazing deals and innovative content won’t draw mass views without your ability to reel in the crucial first clicks.

Headlines can make or break your click-through rate. After all, they’re what help a reader decide whether or not they’re interested in learning more – in fact, according to David Ogilvy, five times as many people read the headlines as read the body copy. If the headlines aren’t engaging, readers won’t click.

Writing headlines well takes time and practice. Many copywriters believe that you should spend half of your time on the headline, and half of your time writing the rest of the piece.

Here are 5 easy tips to help you increase click-throughs: Continue reading →